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news/2026-01-19-news-25977

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Considering customer experience

I need to reply to a query in Chinese about the customer experience related to China Life Insurance and CBA clubs. This sounds like it’s about a marketing or event experience, possibly describing what it's like for clients to engage with CBA clubs. They may want details about sponsored activities, such as visiting club facilities, meeting players, and enjoying behind-the-scenes experiences. It seems they’re looking for an engaging write-up for social media or an article recap.Creating an engaging itinerary

I can put together a captivating answer that details the itinerary for this experience. It should cover aspects like arrival, a welcome message, the club museum, a training facility tour, tech insights, and locker room access. I'll include exciting activities like a skills clinic, fan interactions, player meet-and-greets for autographs, and even VR/AR experiences.

Additionally, I want to emphasize safety, professionalism, and family-friendliness, alongside practical tips like wearing sportswear, bringing ID, and early arrival. I’ll aim for an immersive, inspiring experience lasting around 2-3 hours!Maximizing the experience

I need to suggest ways to enhance the user’s experience while tying in brand benefits like points exchange, VIP seats, insurance for sports injuries, and health management. I can propose activities such as a shooting contest, skills challenge, and training with experts. It’s crucial to summarize in bullet points, so I can include a title like "探秘体验" with ten key bullet points about the activities.

Additionally, I can add "小贴士" for practical tips. I'll also want to ask the user for context—are they planning to write a post or organize an event? I could provide a brief paragraph for a potential overview that captures the experience succinctly.Creating promotional content

I need to provide two versions of promotional content: first, a short phrase for a poster (宣传海报文案) and second, a longer template for social media like WeChat Moments or Xiaohongshu (朋友圈/小红书长文模板). I want to keep it concise but also ensure clarity, so I'll summarize key points in bullet format and maybe include optional short sample text. Overall, I'll aim to keep it within 200-300 words while making sure it meets the guidelines for substantial work. Let’s get to crafting!

大致像一场“走进职业篮球内场”的沉浸式一天,常见环节与感受如下:

  • 专属接待:俱乐部安保与工作人员迎接,签到领取胸卡、定制周边,品牌打卡区合影。
  • 球队文化参观:荣誉墙、奖杯室、历史影像,了解战术风格与城市文化链接。
  • 训练基地探秘:力量房、恢复区、理疗室、录像分析室,见识职业球员如何科学训练与康复。
  • 球馆边线体验:走进比赛场地或训练馆,感受灯光音效与场地弹性,部分活动可上场投篮。
  • 教练/体能小课堂:热身、基础运球投篮、力量与伤防知识,体验“职业标准”的训练流程。
  • 球员互动:近距离问答、签名合影,听成长经历与赛场心态管理。
  • 科技与数据:战术板演示、视频回放与数据采集讲解,理解比赛背后“数字化”决策。
  • 健康与保障主题:结合中国人寿健康管理、运动意外保障科普,可能配体脂/心率等检测。
  • ![一肚子干货](/assets/images/A5268C76.jpeg)
  • 专属礼遇:球队周边、抽奖或限量签名,部分活动含贵宾看台观赛或更衣室通道参观。
  • 整体感受:专业、热血、离“职业篮球”更近;既涨知识,也有参与感与纪念感。

小贴士

  • 穿运动鞋与轻便服装;携带身份证件;遵守摄影/保密区规定。
  • 提前到场参与安检与热身;儿童年龄与安全规则需留意。
  • 若有上场环节,注意补水与基础热身,避免受伤。

要写分享文案?给你两个现成模板:

  • 海报短句:走进CBA幕后,一天成为职业球员的距离。中国人寿邀你探秘俱乐部,近距离对话热爱。
  • 朋友圈/小红书:今天和中国人寿一起走进CBA俱乐部,从奖杯室到训练馆,从战术板到理疗室,第一次这么近看见“职业”的样子。教练带我们做了热身与投篮小测,球员答疑超真诚,还做了身体指标检测,原来科学训练+健康保障,才是热爱长久的秘诀。收获签名与一肚子干货,真的值!
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